Google to deliver interest based ads

Google to offer behavioral targeted ads

Google has announced that they are now going to deliver advertising based on user’s past surfing behavior.

This would enable them to deliver ads which might be more interesting to the web user.

Brad Bender, a Google product management director spoke about this new development: “We’re looking to make ads even more interesting.”

Yahoo already uses this technology to deliver ads on their network. Google had avoided going this way since a long time now.

Google said that the system is in trial mode at the moment and includes around 20 to 50 advertisers approved by the company.

Google has specifically mentioned that they are not going to use data from users’ Google searches to target ads.

Google said in a blog post:

To develop interest categories, we’ll recognize the types of webpages users visit across the AdSense network. As an example, if they visit a number of sports pages, we’ll add them to the “sports enthusiast” interest category.

This is not going to amuse privacy advocates who are already critical of the data Google has already amassed in all these years as the leading service search engine company on the web.

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