JumpTap launches TapMatch mobile ad network to take on Google

JumpTap launches mobile ad network to take on Google

JumpTap has announced the launch of their own performance-based mobile ad network.

This would work with both search and display placement advertisements.

They call this new service TapMatch and it enables the advertisers to place manage graphical banner and paid search ads at a single location.

They can target their ads depending upon various parameters like keyword, context, device type, or carrier.

WirelessDeveloper Agency is one of the users of this service. Brennan Hayden, VP at WDA spoke about their experience: “I think JumpTap is working a little harder at the channel concept, although AdMob has that too. One of the things I like about JumpTap is that they do have a good handle on being able to evolve their platform without a lot of disruption to their network.”