Dell launches Della marketing campaign aimed at women

Dell launches Della marketing campaign aimed at women

Dell is going all creative with its customer base. The company recently launched the Adamo laptop range targeted at the audience which prefers sleek compact laptops.

And now they have launched a new marketing campaign for women branded as Della.

The company has this special section on this site which looks completely different from the regular version of Dell.com.

It highlights their products as fashion statements complete with accessories and bundles.

Overall, we believe it’s a nice initiative except that it comes at a wrong time. Global economy is going through a bad time and customers are looking at saving money. Being fashion conscious is not the in thing today.

Checkout: Della by Dell