Samsung to fire up the MP3 Players market with six new models

While the market focuses on the two giants of the digital music player market Apple and Sony, there are other companies around the world, which are working hard to stay in touch with the latest developments and release competitive products. Samsung is one such company, which has already got around eight models in the rapidly growing MP3 Player Market and they have plans for more.

Samsung plans to make use of its expertise in making chips and mobile handsets to develop better products to make its mark in the MP3 Player market. They unveiled six new models today with the aim of tripling their sales in the current year in this segment. Samsung would be making these products available in the retail market in this half of the current year itself.

The new models comes with memory capacities ranging from 256MB to 30GB and plans to compete with the market leader Apple iPod heads on. They are not alone in the market targeting the market share currently dominated by Apple in the digital music player market. Other tech giants like Creative and even PC Manufacturers like Dell and Gateway have launched similar products.

A senior representative of the company spoke to the media: “We aim to sell more than 5 million MP3 players this year versus 1.7 million sold last year and will seek various strategic alliances with content providers such as Microsoft to boost sales”. However, when brand image plays a big part in impressing users into buying a product… Samsung would find it hard to compete with established brands like Apple and Sony.

Apple’s most serious competitor in the recent times appears to come from upcoming Sony’s Walkman branded Mobile Phones. It is one decent alternative to owning both a mobile and a digital music player. If Sony can manage to offer similar levels of storage capacities in their Mobile Phones to store music, it might be the time for Apple to rethink their strategies.

However, Apple is already working with Motorola to launch similar products, which should be in the market this year itself. Nokia has collaborated with Software Giant Microsoft to launch similar services… The future seems to be interesting with convergence of Mobiles and Digital Music Players in sight…



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9 Comments to “Samsung to fire up the MP3 Players market with six new models”

  1. apple ipod | March 18th, 2005 at 6:42 am

    the apple ipod will never be defeated in sales. its a whole community of devoted consumers.

  2. any option | March 18th, 2005 at 7:04 am

    It’s about value/bangforthebuck. I find the ipod a tad expensive and I’m not keen on the whole itunes thing. If I can find better value in another product at my pricepoint I’d probably buy it.

  3. Bill | March 18th, 2005 at 7:10 am

    I dont own an Ipod and never will considering its high price and questionable battery policy.I own a 50 dollar cd/mp3 player that I am very happy with and uses common inexpensive aa or nimi rechargables.

  4. Michael | March 18th, 2005 at 7:51 am

    I wonder (doubt) how iPod can be a marketshare leader. As far as I see, it’s a higher end mp3 product.

  5. Peter M | March 18th, 2005 at 7:52 am

    In my eyes the ipod is a nice toy, but many kids just buy one eyes closed because “it’s cool” or their friends have one. An intelligent buyer will always explore his needs, the technology, the market, his wallet and then buy what’s best for him. For me that’s not an ipod or any MP3 player, but a MD recorder which I use as a digital recording machine as well as a player.

  6. glen rasmussen | March 18th, 2005 at 8:50 am

    I bought a mp3 player three-four years ago when they first came to the market place. The storage was poor, the sound quality was marginal. With the advent of the Ipod, I can place my entire music library in the palm of my hand. I have rejuvenated my enthusiasm for music. As an audiophile, the sound quality is superb, rival mp3 systems are improving, but I can visit my friends, rip c.d.’s into my collection with my powerbook 17 and watch my collection grow. With a small router I can wirelessly pick and choose any song at own whim and be a true digital DJ. Bill gates and all the cheapskates of the world can take a hike. The ipod and itunes advantage, is a true estimate of “if you build it they will come”. No one is even close yet. Listen to an ipod on a high end sound system. Try the competition. With all the accessories available. I have the italk, iremote. connections to the boat, car, and jog and bike ride. File storage etc. Tell all the cheap skates to get off their wallet, go to the ponderosa for a great steak dinner? wash it down it Mac fries and soda. Take advantage of one of the best products of the digital revolution.

    Razz

  7. any option | March 18th, 2005 at 9:51 am

    I never thought audiophile equipment was good value either. Sure it sounds real fine and when you have the right source material it can sound extrordinary. Similarly, the ipod sounds just like any other player when you’re wearing headphones. At home I use an old PC that I set up as a jukebox (large HD and decent audio card) attached to my stereo. Cute interface? I can use select, play, and volume controls - it’s just a player.

    I prefer to cook my own stuff at home. I pick the ingredients, prepare it exactly the way I like it. What I want, when and where I want it - and it costs less. Sure I like going out to nice restaurants but I don’t do it every day.

  8. itunes - never | March 23rd, 2005 at 3:35 am

    ipod? expensive hardware. itunes? expensive music that you can’t share or transfer. bullshit. I can buy a $30 MP3 player and put a 1G card into it. and move music to/from my PC. ipod people are luser sheep. just my opinion.

  9. acousticguitar | May 12th, 2005 at 12:38 am

    im sorry, but tho ipods are userfriendly, you cannot truly be an audiophile if you think the quality on these things is good. there is definitely distortion on the ipods.

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