Publicis collaborates with Microsoft for online advertising
June 26th, 2009 Leave a comment Visited 87 times, 2 so far today
Publicis collaborates with Microsoft for online advertising
US based software giant Microsoft has announced that they are now collaborating with French advertising group Publicis.
The two companies would now work together in the online advertising market.
Microsoft and Publicis have signed on a global strategic partnership and the key focus of their collaboration would be digital marketing and advertising.
Sources say that the two groups are now planning to launch a joint studio to produce and distribute digital advertising content.
Microsoft has been working hard to become a major player in the advertising market to get ahead of Google in this segment.
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