IPC Media in an advertising deal with YouTube

IPC Media in an advertising deal with YouTube

IPC Media has now become the first UK based print media company to sell ads on their videos hosted on YouTube.

They have more than two thousand videos hosted on the Google owned video sharing service spread across numerous channels.

IPC Media spoke about their brands NME and Nuts on YouTube: “Not only are they hugely strong cross-platform brands, but they are masters at generating must-see video content for their audiences.”

YouTube added: “We’ve been busy introducing new ad formats and providing partners with the flexibility to sell their own inventory, and we look forward to working with IPC as the first UK print publisher to explore these new opportunities.”