Sony Reader Pocket Edition and Reader Touch Edition set to arrive
August 5th, 2009 Leave a comment Visited 139 times, 3 so far today
Sony Reader Pocket Edition and Reader Touch Edition set to arrive
Today is the day when Sony would renew their challenge against Amazon and their Kindle eBook reader.
The company is all set to launch a couple of new eBook reader models.
These are: Sony Reader Pocket Edition and Sony Reader Touch Edition.
The company is also lowering the prices of the eBooks on their store to $9.99 from $11.99.
The Sony Reader Pocket Edition would retail for USD 199 while the Sony Reader Touch Edition would sell for USD 299.
Looks like Sony is inspired heavily by Apple pricing structure!
These models would go on sale by the end of the current month.
Sony representative Steve Haber spoke about their plans for the eBook market: “The e-book industry has not hit the mainstream yet. We are focusing on affordability. We have to offer value. It’s clear e-books should be less expensive than regular books, with the savings on printing and logistics getting passed on to the consumer.”
Amazon, Amazon Kindle, ebook readers, ebooks, Hardware, Hardware News, Sony, Sony Reader, Sony Reader Pocket Edition, Sony Reader Touch Edition, Steve Haber
Somanshu
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