comScore: Google has loyal users

comScore: Google has loyal users

Market research firm comScore has said in its latest report that most Google users are loyal to the brand and are unlikely to leave for a rival service easily.

comScore search evangelist Eli Goodman had this to say in the report: “The recently announced search partnership between Microsoft and Yahoo! certainly makes the combined entity a more formidable competitor to Google in the US search marketplace. While they are still looking up at Google in terms of market share, they have a real opportunity to make headway given that nearly three-quarters of all searchers conduct at least one search on these engines every month.”

Yahoo and Microsoft are collaborating on their search services. Microsoft Bing would soon power the Yahoo Search Engine.

Google itself is working on a major update to their search engine codenamed Caffeine. This update is designed to make the search engine faster and more accurate and less prone to spamming.