Google AdSense: Updated font faces for different ad sizes

Google AdSense: Updated font faces for different ad sizes

Google AdSense team has revealed that they are now going to change the default font faces shown in different ad sizes.

The new defaults are:

Arial: 728×90, 336×280, 120×600, 120×240
Verdana: 300×250, 160×600, 468×60, 250×250, 234×60, 125×125, 180×150
Times New Roman: 200×200

Google developers said in a blog posting:

In the same way that you regularly try out changes to your AdSense ads to increase your earnings, we’re also constantly looking for new ways to help you earn more. We’ve been analyzing the performance of the three available font faces (Arial, Verdana, and Times New Roman), and have found that each font performs best in different ad formats due to factors like character width. Based on these findings, we’d like to let you know that we’ll be updating some of the default font faces associated with specific ad formats within the next few days.

This is only application for Latin character ads. Users are as usual allowed to pick their own font faces along with font size for the ads being displayed on their websites.

Checkout: Default font faces to be updated