Yahoo to waste tons of money on marketing campaigns
September 22nd, 2009 Leave a comment Visited 149 times, 2 so far today
Yahoo to waste tons of money on marketing campaigns
US based internet media giant Yahoo has announced that they are all set to launch a brand new marketing campaign with the tag line ‘It’s You’.
This is perhaps the biggest step taken by the company’s new CEO Carol Bartz.
This marketing campaign announcement comes after Yahoo outsourced their search engine to Microsoft. They would start using Bing technology on Yahoo Search in the coming months.
Yahoo said that this marketing campaign would initially be focused on three markets USA, UK and India.
This marketing campaign would spread over all the platforms TV, Radio, Print and of course the web.
Carol Bartz, India, it's you, marketing campaigns, Microsoft, Microsoft Bing, News, UK, USA, Yahoo, Yahoo Search
Rajesh Dogra
Category: News
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