Facebook collaborating with Neilson for social ad measurement
September 23rd, 2009 Leave a comment Visited 150 times, 1 so far today
Facebook collaborating with Neilson for social ad measurement
Facebook is the most popular social networking service on the web today.
It is a phenomenal platform for any brand to advertise their products and services.
However, the problem with Facebook is that it is very hard to measure the effectiveness of the ads that are broadcasted on the network.
For this, Facebook is now collaborating with Nielsen.
They are going to work together to help advertisers gain more data on the effectiveness of ads on Facebook.
Facebook Chief Operating Officer Sheryl Sandberg said that this new product has been named Nielsen Brand Lift.
It would launch in the coming months.
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