Microsoft’s revenue plans with MSN Messenger and Spaces

Microsoft’s revenue plans with MSN Messenger and Spaces

For a long time now, companies have developed their products to attract consumers. They have given away stuff for free and they have spent millions on promoting their services. Microsoft has now decided that it is time to reap the benefits from the services that they have been providing though online advertisement. It is therefore going back to the basics of making money on the Internet.

Luckily, they are not making the newly launched MSN Messenger 7 a paid service as they did with MSN Chat rooms sometime ago. It is still free to download and most of the facilities are still free for usage. However, the company would be now more aggressively in selling advertisement space on this messaging application. Companies like Adidas and Volvo have already joined the rat race to become one of the major advertisers on the Instant Messaging application windows.

The main window has been displaying ads since quite sometime but now Microsoft is also going to display text-based ads on the messaging windows. The ads as well have gone more aggressive with text based ads becoming more frequent rather than old-fashioned animated gif ads. Moreover, some of the new components like ‘theme packs’ and ‘dynamic picture display’ are only paid for add-ons.

In addition, the company also plans to aggressively use the MSN Spaces based user Blogs for competitive advertisement. Blogging is so popular these days that online advertisement companies are targeting these web sites quite aggressively for their highly dynamic nature and active traffic from the search engines and the readership.