Microsoft set to launch a marketing campaign for Bing in Europe

Microsoft set to launch a marketing campaign for Bing in Europe

Online sources indicate that Microsoft is working on a mega marketing campaign to promote their Bing search engine in the European markets.

The company would showcase Bing as a decision engine rather than a search engine.

Microsoft has been quoted as saying: “This is a big moment – we are taking out our slingshots and taking on Goliath.”

This campaign would last for around three months and would feature ads made by JWT.

The company added: “People feel overawed by the internet and what they turn up when they are searching. We are also in a world where people have forgotten there is an alternative search engine.”