Google launches location aware mobile ads!

Google launches location aware mobile ads!

Google has announced the launch of location aware mobile ads.

The basic idea is that if the user is sharing his location on the mobile phone, he can be served ads based on his location.

Advertisers can enable this option from the back-end of Google advertising panel.

On clicking the ad, user would be shown a map with the advertiser’s destination with options to find the route and call them directly.

Google spoke about this new feature:

Many mobile consumers use maps to locate a business and get directions on their phones. With AdWords location extensions you can now feature your business location and phone number on an expandable map ad that can appear on mobile websites and apps in the Google Display Network. The ad appears as a banner text ad with a business icon that expands to show your business location on a Google map along with your ad creative, click-to-call phone number and option to get directions. Since ads can be served based on the user’s location, a potential customer will see the phone number and map of the store location that’s nearest to them. By providing mobile consumers more options to connect with your business you can drive more traffic to your store, visits to your website or calls to your business.