AMD now aims for Intel in Japan

Looks like the war between AMD and Intel is going to touch new heights. The competitors in the microprocessor market have been working hard to outdo each other by releasing better and faster processors in the market and AMD seems to have an edge on the basis of technology and performance. However, Intel with their sheer brand name and marketing power continues to dominate the market.

As a result of such market practices, AMD recently sued Intel with an antitrust case claiming that Intel abused its market position to force the associates in the market to avoid buying hardware from AMD. The latest news in is more interesting. They are now spreading the legal claims against Intel with a new legal action in the Japanese market.

AMD Japan filed two claims against Intel’s Japanese subsidiary for violating Japan’s antimonopoly act. The cases have been filed in two separate Tokyo courts with the one filed in the Tokyo High Court seeks $50 million. The cases claims that Intel paid Japanese PC manufacturers NEC, Fujitsu, Toshiba, Sony and Hitachi to refuse to purchase AMD processors. This is said to have resulted in AMD losing all of its sales to Toshiba, Sony, and Hitachi.

Intel CEO Paul Otellini has finally replied from the Intel’s point of view. He said in a statement released to the media: “Intel has always respected the laws of the countries in which we operate. We compete aggressively and fairly to deliver the best value to consumers. This will not change. We unequivocally disagree with AMD claims and firmly believe this latest suit will be resolved favorably, like the others.”