Survey says Customers prefer Blu-Ray to HD DVD

Survey says Customers prefer Blu-Ray to HD DVD

This is similar to Microsoft conducting a survey and coming out with the results that users think Microsoft products are cheaper in the long run compared to products based on the Linux Operating System! The competition would cry foul and the end users would have doubts on the reliability of the study.

In a similar case, a survey commissioned by the Blu-Ray Association and conducted by Penn, Schoen, and Berland Associates has shown that the consumer prefers the Blu-Ray DVD format to the competing HD DVD format. Two rival groups led by Sony and Toshiba are currently struggling to prove that their format is better than the other one to become the standard for the next generation DVDs. While, Sony’s Blu-Ray format brings more storage capabilities, Toshiba’s HD DVD format would be easier for the transition from the current generation DVDs.

The survey showed that 58% of 1,200 consumers preferred Blu-Ray media, while 16% liked HD-DVD and 26% were undecided. The figure was even more in favor of the Sony’s format when the survey looks at those customers who are extremely interested in purchasing one of the next-generation DVD formats.

The conductors of the survey said that they provided the consumers interview with a comparison of Blu-Ray and HD-DVD in terms of support from technology companies, Hollywood studios and the makers of upcoming video game consoles as well as disc capacity, possible movie title availability and expected launch dates.

The competition between the two standards has further intensified with Sony declaring that their next generation gaming console in Sony Playstation 3 would be featuring a drive compatible with Blu-Ray DVD format. Microsoft on their part has hinted that their Xbox 360 would probably sport the HD DVD drive. If that happens, it would become a lot more complicated for these two groups to settle for a common standard. In the end, it would harm the customer, as he would have to decide between these two formats while purchasing a player.