Indian Auto Market is on a roll

Indian Auto Market is on a roll

Anyone monitoring the Indian Auto market would agree that it is currently on a roll. Owning an automobile still remains a luxury with the bare minimum car costing around 15 months salary of an average individual in the country. However, cheap financing deals have made it a lot easier for customers to own a car of their choice. Small car market is one of the fastest growing markets with increase in sales by around 17%.

In fact, luxury car segment is doing even better with increasing sales figure of 28%! The market expects to see as many as 20 new models coming up in this year alone and many of them are luxury cars from some of the best-known brands around the world. Mohan Mariwala, a Mercedes Benz dealer in Mumbai spoke to a media group and talking about the change of taste in the Indian customer. He said: “Design and appeal in addition to a brand are the strongest drivers in the luxury and super luxury segments, such as Mercedes Benz. Our aim is to provide them with a wider range and the newest internationally launched products”

Despite the increasing popularity of luxury models in the Indian market, small car still manage to rule the roots. Models like Maruti 800, Alto and Hyundai Santro continues to sell in large numbers. Maruti seems to have hit a jackpot with their recently launch Suzuki Swift which has a long waiting period. And with many other car manufacturers including Ford planning to launch a small car in India, this market is waiting for more excitement in the near future.