Fox Interactive Media to acquire Scout Media

Fox Interactive Media to acquire Scout Media

Fox Interactive Media has announced plans to acquire the Scout Media, Inc. Scout Media controls the Scout.com which is the country’s number one independent online sports network along with Scout Publishing which produces 47 of the most widely read local sports magazines in the U.S. the acquisition give Fox access to loyal user base of more than two million unique users.

Fox itself has a huge network of sites aimed at sports with excellent viewership and this would be complementing it nicely. The company also controls the FOX Sports, Fox Sports Net’s 20 regional sports networks, SPEED, Fox College Sports and Fox Soccer Channel, Fox Sports Radio and the highly trafficked FOXSports.com.

Scout Media happens to be second such acquisition by the company after Intermix media recently. This company operates the hugely popular website MySpace.com with a massive viewer ship. The website is one of the fastest growing social networking portals with more than 28 million monthly users and nearly eight billion page views.

Fox Interactive Media President Ross Levinsohn said in a statement: “The addition of Scout Media will give Fox the ability to provide the deepest, most sweeping sports coverage on the web. It will also bring extensive print reach and a direct connection to the extremely loyal subscriber base that has contributed to Scout’s impressive growth.”

He added: “With its insider, fan-based focus, Scout.com is an ideal complement to FOXSports.com’s dedication to national coverage and is a perfect fit with our broadcast and cable properties on the local and national level. Moreover, Scout has a great management team and premier local publishers and we’re excited to start working with them on cross-promotion and content sharing with all our Fox Sports properties.”