Samsung promotes DDR2 Memory

Samsung promotes DDR2 Memory

The demand for high-speed memory is such that Samsung Electronics have decided to go ahead with the promotion of DDR2 Memory in full flow. The company announced that they are now leading the industry shift from Double Data Rate 1 (DDR1) to second-generation DDR2 main memory. Even the market experts believe that they have quite an advantage over their competition, which can take as much as 6-9 months to catch up with the South Korean tech giant.

This new version memory DDR2 provides faster speeds, better signal integrity, improved thermal characteristics and reduced power consumption. These qualities make it better than any other memory available today in the market for the desktop and server environment. Some of the features exclusively available in DDR2 include on-die termination, 240-pin count, multiple drive controls, off-chip driver calibration, and four-bit pre-fetch.

Even the researchers claim that the demand for this kind of memory is expected to increase from US$1.5 billion in 2004 to $6.5 billion this year to $18 billion in 2006. As a result, more players are expected to jump in to cash on the demand from the market. Samsung claims that their 40 percent of the company’s total Dynamic Random Access Memory production is DDR2 compared to just 30% for the older generation memory.

Tom Quinn, senior vice president, memory sales and marketing, Samsung Semiconductor said in a statement: “The industry has been waiting for a clear indication that DDR2 has become the dominant memory for Electronic Data Processing applications including computing and this is it. We are seeing an upsurge in interest in DDR2 from system original equipment manufacturers as well as system integrators, something that will continue to accelerate into 2006.”