Sony says Blu-Ray would dominate HD DVD in 12 months time

Sony says Blu-Ray would dominate HD DVD in 12 months time

Entertainment industry giant Sony has claimed that the delay in the launch of HD DVD standard from the Toshiba camp would help them overcome the rival standard and become a popular format for the masses within 12 months of the launch. One of the major advantages Sony would have is the upcoming next generation gaming console Sony Playstation 3 which would feature a Blu-Ray compatible drive.

The company believes that the popularity of their PS3 gaming console would help them leapfrog the competitive standard in HD DVD. Sony Pictures Home Entertainment president Benjamin Feingold said: “I think in 12 months it’s going to be clear. The combination of Blu-Ray and PlayStation 3 machines is going to overwhelm any HD-DVD presence and all studios will have to support Blu-Ray.”

Microsoft has yet not confirmed whether they would be adopting the HD DVD format for their Xbox 360 console to allow gaming developers to provide even better gaming experience to their consumers. Toshiba has recently admitted that the HD DVD based drives might still take sometime to arrive in the market as they have suffered some delays.

Toshiba on their part still say that the lower manufacturing cost for the developers of these drives would make them a better and more popular standard for the retail market. Sony has the advantage of having a format, which provides more storage space.