Yahoo! fails to impress but shows growth on web advertisement revenues

Search engine giant and the owners of the most popular website in the world (as per Alexa) Yahoo! have failed to impress the markets with their sales and profits figure released yesterday. The company said that their profits have changed little compared to last year. However, last year figures also consisted of the profits they made on selling Google shares in the market.

Sales however rose with the company gaining revenues from publishers and advertisers for its subscription site. Yahoo! reported Third-quarter net income of $253.8 million, or 17 cents a share. If the investments and other details are extracted, the company showed profits of around 16 cents per share. This is slightly better than what the market expected from them.

The company is now trying to lure more advertisers by using original content and a mix of graphic, branded spots and ads linked to search results. They are also gaining by getting users to subscribe to paid services and boast of around 11.4 million customers to its subscription services. This is an improvement of around 50% compared to last year.

Shares of Yahoo rose 9 cents to $33.79 a share at 5:07 p.m. New York time in extended trading.