Hyundai to launch an Ad Agency Innocean

South Korean automaker Hyundai is the second largest automobile manufacturer in the Indian market. And the company is now planning to launch its own advertising agency in India. The aim is to consolidate its advertising business. They plan to call it Innocean and it would commence operations next month.

Innocean would be based in the capital city Delhi and the company plans it to handle the entire creative duties of Hyundai, which comes to about Rs 50 crores. They are currently using the services of Cheil Communications and plan to continue working with them in the future as well.

In addition, Hyundai also has Saatchi & Saatchi working on the promotional activities for two of the company’s brands - Santro and Getz. The advertising agency would be headed by a Korean, Y.K. Choi, and its COO would be Vivek Srivastava who has joined from Triton Communications. The original idea came from Korea by a member of the family who owns Hyundai Motor Co.



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2 Comments to “Hyundai to launch an Ad Agency Innocean”

  1. Insanity Rediscovered » Blog Archive » Ford Fiesta takes Abhishek Bachchan | March 25th, 2006 at 8:57 am

    [...] Hyundai has Shah Rukh Khan for their Santro and Getz. Maruti once had Amitabh Bachchan and Abhishek Bachchan for their Versa. Toyota has Aamir Khan (7 of them!) for their Toyota Innova. And now Ford has Abhishek Bachchan (again!) for their amazingly priced Ford Fiesta. [...]

  2. Hyundai Santro to cost Rs 3,500 more on Business News | July 11th, 2006 at 2:32 pm

    [...] South Korean automotive giants Hyundai’s Indian division has announced their hikes on their models available on sale here in the domestic market. [...]

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