Verizon Wireless launches V Cast Music service

Verizon Wireless launches V Cast Music service

Yet another digital music service has launched in the already crowded US market with the latest entry of the mobile services giant Verizon Wireless. The company joins the existing players like their competitors in mobile segment Sprint Nextel and the market leaders Apple Computers by launching this service called V Cast Music Service.

V Cast Music Service would enable the consumers to download music straight to the mobile phone or to the conventional PC. They are collaborating with software giants Microsoft to launch this service, which would have an official launch this coming January 16. It would run over the extensive Verizon’s cellular broadband network and would be using the widely supported Windows Media DRM technology.

However, considering the technology is powered by Microsoft, the large user base of Apple iPod players will not be able to use it to download music and playing on their iPods. However, the company is mainly targeting the users of their mobile services with phones capable of downloading songs from the internet.

Consumers purchasing songs from this digital music store would be paying 99 cents for purchases from the PC or $1.99 to download the songs directly to a mobile phone. Each purchase would come with two versions of the songs, one for phone playback and one for the PC. They are also planning to offer entire albums for downloads from their store.

Verizon Wireless plans to offer at least 1 million songs at the launch time and they have collaborated with biggies like Warner Music Group, EMI Music, Universal, and Sony/BMG for their collections. They would also be launching new mobile products, which are specially developed to be compatible with this new service. LG and Samsung would be launching their LG VX8100 and the Samsung a950 respectively.