Hero Honda launches Pleasure Scooter

Hero Honda launches Pleasure Scooter

The world’s largest two-wheeler company Hero Honda is known for their fuel efficient and ultra reliable motorcycles in the Indian market. However, looking at the growing demand for scooters in the Indian market, they have now decided to enter this segment as well. The company has launched their first scooter model and has named it ‘Pleasure’. Hero Honda also confirmed the pricing of Pleasure and it would be sold at Rs. 36,240 (ex-showroom Delhi).

Hero Honda is in fact targeting the women customer through this new product offering and has gone to the extent of launching an exclusive showroom to cater to female customer base. These new showroom for women customers would be branded as ‘Just4her’ and the first one is located in New Delhi.

They have further plans to launch 22 more similar women centric showrooms around the country. Just4her showrooms would be completely managed by women representatives to make the potential women customers comfortable when they come to enquire for Hero Honda Pleasure.

HHML Managing Director Pawan Munjal said in a statement on this new initiative: “There is a huge untapped segment of women customers, which offers immense growth potential. With this launch, we are now ready to extend our products and services to this vast customer profile.”

He further added on the Just4her showroom concept: “Women customers need to be handled more delicately. That is why we are making special efforts to ensure that they feel comfortable visiting our showrooms both during the purchase process and thereafter.”