Mobile TV,though launched in Europe and Asia with differing technologies has overcome most of these with multistandard phones such as Samsung SCH-U620.The support of all standards in the same phone (DVB-H,FLO,DMB-s and DMB-T) demonstrates the power of chipsets available today and give a hope for mass production of phones rather than being carrier specific.

Carrier specific production runs tend to sap considerable resorces and prevent the handset prices from falling.Real growth in mobile TV will now come from greater availability of handsets and services.

New launches such as iPhone, which incidentally do not support any form of mobile TV are still likely to divert all attention for the year 2007 on its features and away from mobile TV.iPhone, with support for only Youtube and Google video ( no support of any mobile Tv standard or Cellular TV such as mobiTV) means that so far as the US is concerned, the focus will remain on what can be viewed on the iPhone.

The industry really needs to meet this challange.