Toyota India collaborates with ICICI Bank

Toyota India collaborates with ICICI Bank

Toyota’s Indian unit Toyota Kirloskar Motors has announced that they are collaborating with the India’s largest private sector bank ICICI to launch a co-branded credit card offering special benefits to their customers.

Toyota Kirloskar Motors Deputy Managing Director K K Swamy said in a statement while launching this new co-branded credit card for Toyota customers in India: “This will be another value addition for our customers in our efforts to boost sales and retain existing customers.”

These co-branded cards will offer benefits on all aspects of motoring from car to fuel purchases as per the statement released by the company. ICICI bank said in a statement that this initiative is just the latest on their part to further consolidate the market for credit cards.

Toyota has several models available in India like the Toyota Camry, Toyota Corolla, Toyota Prado, and the hugely popular Toyota Innova.