Google sued by Kinderstart for poor search engine rankings

This is a kind of news, which would make you amuse on whether a company can continue working as per their own philosophies any longer in the United States. Google has just been sued by a company who claims that the search engine giants resulted in poor business for them by not giving them good rankings in search engine results.

We have personally also suffered due to the so-called ‘Google Sandbox Effect’ but it does not mean that we can blame Google for their search engine positioning tactics. They have a huge task of blocking out bad sites and sometimes good sites suffer due to these complicated algorithms. We do agree that the company should have a better feedback system for companies, which believes that they are suffering for no good reasons.

KinderStart.com has sued the search engine company charging it that they unfairly deprived the company of customers by downgrading its search-result ranking without citing any reasons for doing so. They are seeking both financial damages and details on how Google ranks Internet sites when users conduct a Web-based search.

The website claims that Google resulted in their visits falling by as much as 70% after they downgraded their rankings in March 2005. The lawsuit claimed: “Google does not generally inform Web sites that they have been penalized nor does it explain in detail why the Web site was penalized.”

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