Nokia Vertu brand expanding fast world over

Nokia is not only the world’s largest maker of mobile phones; they also have some exclusive luxury brands like the awesome Vertu.

Vertu is essentially the luxury phone division of the company and its growing fast as more and more customers are going in for these higher end mobile phones.

Vertu President Alberto Torres said in a statement that this brand of mobile phone is now growing in three digit numbers. He credits this performance to geographical expansion and launch of new mobile handsets under this brand.

He added: “We sell tens of thousands of phones annually, and our goal is to reach annual sales of hundreds of thousands of phones. It may take even more than 10 years to reach the threshold of selling 1 million handsets.”

The company is now aiming at expanding the market for Vertu phones to Nordic markets including Finland later this year. In addition, Vertu is planning to open shops in Japan and Latin America in the next two years.