Rolls Royce opens first dealership in India

Rolls Royce opens first dealership in India

Luxury car market Rolls Royce has launched its first official dealership in the Indian market. The company is aiming to target the well-heeled consumers of our rapidly growing economy, which has introduced some new members in the Billion Dollar Club.

Rolls Royce is aiming to sell 10-12 of its luxury Phantom cars a year in India. Their target market is the ultra high net worth individuals. This is similar to markets like Australia or Singapore though the company has more luck in the Chinese market where they sell around 45-55 cars a year.

Colin Kelly, Asia Pacific director of Rolls-Royce Motor Cars spoke to the media on the launch of this Rolls Royce Dealership: “We are being very pragmatic about India: it has always been on the radar, and is really our last port of call in Asia. The brand hasn’t been here for 51 years, so our immediate priority is to increase visibility.”

This showroom is housed in a spanking new luxury mall in Mumbai. Kelly added: “Someone who has $20 million (11 million pounds) in cash and in assets, and likes cars, loves beautiful design, craftsmanship and engineering … that’s the kind of person we’re looking at. Anyone that buys a Rolls Royce has to feel good about how they’ve earned their money.”