Abhishek Bachchan to endorse Motorola in India

Motorola makes some of the most stylish phones in the world market. Their Moto Razr mobile is a huge hit in the US market and is selling in big numbers here in India too.

The company has now roped in Abhishek Bachchan to be their first brand ambassador for the Indian market where they are planning to expand their business massively in the coming months.

This would also be the third major brand promotion for Abhishek Bachchan after Ford Fiesta and LG.

Ogilvy and Mather are handling the Motorola’s marketing business and the idea for the promotion has been conceptualized by Abhijit Avasthi. We should see the ads featuring Abhishek Bachchan by the end of the month.

Lloyd Mathias, director marketing, India, Motorola spoke on this new development: “We wanted to create a buzz before unveiling the brand ambassador and so we launched Guess the Motostar contest. This was supported by two television commercials and the promotions ran for 21 days. There was two set of response mechanism for the consumers, that is, through online and SMS, following which we have 50 winners.”