Motorola dominates Bluetooth handset mobile market

Strategy Analytics has said in a survey that the global sales of wireless Bluetooth headsets for mobile phones rose 153 percent to 33 million units in 2005.

This is further expected to grow 70 percent in 2006. In addition, as per their findings, Motorola is the world’s largest seller of Bluetooth mobile handsets. Denmark’s Jabra unit was second with 16.3 percent market share. Plantronics came third with just around 12.3 percent market share.

These wireless handsets are gaining immense popularity as the Bluetooth capable mobile handsets are increasingly getting cheaper and more affordable. In addition, traffic laws around the world are calling for hands free calling while driving a car.

Chris Ambrosio, director at Strategy Analytics spoke about their research data: “Looking forward, future revenue growth will increasingly be driven by the need for stereo headsets in mobile music and rich media, like TV. However, with average retail pricing in excess of $100 today, stereo Bluetooth headset prices will need to fall by more than 50 percent in order to hit the mass-market sweet spot, which we find to be below $50.”