Fader magazine now available on Apple iTunes

Fader magazine has become the first publication to be available for download on the Apple’s iTunes digital store.

The company has made available its entire summer music issue available for download on iTunes. The issue is available as a PDF file and is accompanied by a 47-minute podcast featuring music covered by the magazine.

Fader has been covering emerging music since 1998 and is hoping that this move would create a buzz leading to more sales on the shelves. Rob Stone, co-founding publisher of the magazine said in a statement: “This is going to help expand our audience, as opposed to cannibalize our newsstand sales.”

He added: “I’ve always been of the belief that you need to embrace it and see where this thing can take us. It just opens endless possibilities of building a connection.”