Google expands their click-to-play video Ads program

Search engine giant Google has now announced that they are making available their click-to-play video ad format to advertisers worldwide.

As a result, Google advertisers can now run this new format on the Google content network no matter where they are based.

These new ads were introduced by the company just a couple of months ago and they require user initiation and are very interactive.

These advertisements can be targeted to specific sites or contextually and support a geographical targeting overlay, up to the city level. Advertisers have a choice of either cost-per-impression or cost-per-click mode.

Google just require the advertiser to upload a video file up to two minutes long and they do all the rest of the processing to make a functional advertisement out of it. Users who allow image ads on their websites would be able to display this new form of advertisement.