LG Electronics hoping strong sales of its Chocolate mobile phone
September 1st, 2006 Leave a comment Visited 44 times, 1 so far today
LG Electronics hoping strong sales of its Chocolate mobile phone
LG Electronics is hoping that their Chocolate branded mobile phone would do the same thing for them what Razr did for Motorola.
The company is hoping to snatch back the lost market share in the European countries through this phone, which has seen an impressive debut.
Dominique Oh, vice president for LG’s European mobile phone business said in a statement: “There’s ‘Before Chocolate’ and ‘After Chocolate’. ‘Before Chocolate’ LG was seen as an affordable brand. With the product we increased our brand awareness quickly and it gave us confidence to go to (mobile telecoms) operators and position a GSM phone in the high tier.â€
LG is failing to match the growth achieved by rivals including Nokia, Motorola and Sony Ericsson.
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