Napster giving MP3 players to subscribers in Britain
September 10th, 2006 Leave a comment Visited 55 times, 1 so far today
Napster giving MP3 players to subscribers in Britain
Napster is aiming to take some customers away from Apple iTunes by launching a new scheme under which they would be giving away an MP3 player worth about £30 to all new subscribers to their digital music service in Britain.
The company is offering a 512MB version of a SanDisk music player to customers who take out a three-month subscription to Napster to Go.
Napster is trying to do something similar to what the mobile service providers do. Mobile handsets are offered for free with a committed subscription plan.
Leanne Sharman, Napster’s U.K. general manager said in a statement on this new offer: “The mobile industry is more mature than ours but it began as a pay-as-you-go business reliant on handset sales.â€
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September 12th, 2006 at 12:48 am
Seems like a rather smart move. The mobile phone industry started with large expensive handsets, then moved to the free handset with new activation and service and look what it did for them.