Sony Trying Hard to catch up with Apple
October 14th, 2004 Leave a comment Visited 52 times, 1 so far today
Sony Trying Hard to catch up with Apple
Sony ruled the market when they were selling their portable cassette players. They started the walkman culture and became the talk of the town. They very much continued this with the arrival of compact discs and Walkman became Discman. However, as it happened earlier, CDs are becoming a passé with digital audio talking over the portable music world.
Surprisingly, it was Apple and not Sony, which took the initiative in the digital music players market. Apple is today the largest seller of digital music player dubbed iPod. They run it along with their hugely successful online music store iTunes. Together, they form such a formidable duo, that companies like Microsoft and now Sony are finding it hard to compete.
The latest reports from Sony say that they are planning a huge comeback with new products aimed at the Apple iPod’s market by next year. Their new players will support MP3 and more user-friendly interfaces. The older Sony models were criticized for supporting formats that were cumbersome to use, as they were developed to prevent music piracy.
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March 18th, 2005 at 8:57 am
Yes, as many many people said: SONY shot themselves in the foot by creating the restricted/crippled computer link. They hoped to protect music copyright (Sony publishes music, unlike Apple) but people just now use the ipod/MP3 units instead of SONY ATRAC. However, have to say that ipods are just music players, SONY MD units are much more. SONY MD recorders are serious digital recording machines with microphone, line and digital inputs. Also battery life of the SONY MD players is fantastic: some top models with external battery cases play up to 90 hours without a recharge. Show me a MP3 unit or ipod that does this. But again – with all the advanced technology SONY disgruntled many people by restricting up/downloads via computer. Only with latest models can transfer microphone recordinds digitally to a computer. Bad decision SONY, and now it hurts in the wallet.