Sony to launch Blu-Ray recorders in Japan by year-end

Japanese tech company Sony has said that they are aiming to launch Blu-Ray recorders in the Japanese market by December this year.

This would extend their existing lineup of optical disk products.

The company is the primary developer of the Blu-Ray format, which is competing, with Toshiba’s HD DVD format to become the standard for next generation storage requirement.

Sony is also due to launch their gaming console Playstation 3 in the market by the year-end which they hope would boost the popularity of Blu-Ray standard.

The Sony Playstation 3 gaming console is equipped with a Blu-Ray drive. And to challenge this, Microsoft is planning to provide an add-on HD DVD drive for their Xbox 360 gaming console.