Ask.com aims to increase its market share

Ask.com aims to increase its market share

Ask.com Internet search service is aiming to boost its market share in the search engine segment to 8 to 10 percent from a current level around 2 percent.

This was revealed by IAC Chief Executive Barry Diller who said in a statement: “I think the share we can get in pure search over time … is 8 to 10 percent. Little by little in this huge market of queries … we are making progress.”

He was speaking at the Goldman Sachs investor conference in New York. Diller added that Ask.com’s “pure search” share of the market was close to 2 percent. Additional services put the company’s market share at around 6%.

He further said that despite the popularity of Google in this space, there is enough space for competitors to grow.