Verizon Wireless to deliver YouTube content on mobile phones

Verizon Wireless has said that they would soon offer selected YouTube content to their mobile customers. This service is expected to begin in December and Verizon hopes that it would help them drive the traffic on their mobile media services.

YouTube has already said that they want their service to get accessible from mobile phones and they expect to launch a mobile platform optimized version sometime next year.

Verizon Wireless is hoping that this service would help them boost the traffic on their Vcast wireless media service that enables the customers to get video content on mobile devices.

Robin Chan, marketing director at Verizon Wireless spoke on this new development: “The user-generated content space is a very important sector in media. Vcast subscribers tend to be higher-value customers in terms of ARPU (average revenue per user) versus traditional voice subscribers.”