Google to test launch radio advertising system

Search engine giant Google has said that they have completed development work on their much-awaited radio advertising system.

They have also begun a test program under which advertisers can buy radio ads through its online ad-buying system.

Google said in a web release that they are now testing a system it acquired through its acquisition of dMarc Broadcasting in early 2006. They have now integrating that mechanism into its existing AdWords online ad-buying system.

The company added: “We’re happy to announce that the integration is now complete and we’ve recently begun a U.S. beta test of Google Audio Ads with a small group of AdWords advertisers.”

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