Consumers prefer movie rentals to download from the internet

Consumers prefer movie rentals to download from the internet

More and more internet companies are getting into the business of selling movies on the net. In this, the consumers get to download the movies on their computers which work for a particular time period.

However research has shown that consumers continue to prefer renting the movies instead of downloading them from the web.

ABI Research said in their report that just around 5 percent of people who watch video on the Internet have rented or bought a digital movie download.

ABI research director Michael Wolf added: “Older users in particular watch primarily news and sports, while younger users are watching more entertainment content, including viral media provided by sites such as YouTube.”

He added: “The industry needs to develop reasons and business models that increase overall consumer interest in Internet-delivered video, including allowing for easy transfer and better viewing on the large screen.”