Yahoo! launches Panama ad system for new users

Yahoo! launches Panama ad system for new users

Internet giants Yahoo! has opened up its new advertising service named Panama to new users targeting current Google Adsense users.

This service has already been available to existing Yahoo customers. They have opened up this platform to any new customer signing up for their service.

Steve Mitgang, senior vice president of Yahoo’s advertising products and platforms unit said on this new development: “In the past two months we have gotten nothing short of extraordinarily positive responses. The reaction has been ‘Wow!”‘

He further said: “The systems are obviously at a level of scale, performance and stability we think we can take on all comers.”

This is the first major upgrade to their advertising system which they acquired from Overture way back in 2003.