Research reports claim Apple iTunes sales falling down

Research reports claim Apple iTunes sales falling down

U.S. market research group Forrester has said in a research report that Apple iTunes is seeing falling sales in the recent months.

The company conducted a survey among North American consumers and found out that since January 2006 the number of monthly iTunes transactions has declined 58 percent.

The average size per purchase has also seen a drop of 17%. In all, these figures add up to a 65-percent overall drop in monthly iTunes revenue.

Forrester said in the report: “It is too soon to tell if this decline was seasonal or if buyers were reaching their saturation level for digital music.”

Apple is the dominating player in the digital music sales market and it would be interesting to see the official reports from them on how Apple iTunes is performing now.