Microsoft to work with Baidu in Chinese internet market

Microsoft to work with Baidu in Chinese internet market

US based software giant Microsoft is going to work with Chinese internet giants Baidu.com.

The two companies would now work together as they aim to prevent any challenge from the global search engine market giant Google.

As part of this alliance, Microsoft would start showing Baidu search advertising on its MSN, Live and other websites in China.

Microsoft general manager Erik Johnson said in a statement on this development: “China is one of our most important markets and the strategic alliance with Baidu will help us provide new opportunities for advertisers which will further enhance our search business in China. Microsoft is committed to bringing innovative online services and software, including search services, to Chinese Internet users.”

Baidu chief operating officer David Zhu added: “Baidus partnership with Microsoft recognizes the huge potential and rate of growth of the Chinese online search market. We are delighted to share our rich business experience and channel resources with our partners and contribute to the overall development of the Chinese search market.”