Apple Store makes fans go berserk
Marketing News November 21st, 2004
Apple Store makes fans go berserk
London plays host to the first dedicated Apple Store in all of Europe. And the craze about Apple products in the fans can be gauged from the fact that thousands of fans camped outside the store on the night before the launch.
All they wanted to be one of the first to go into the brand new store and take advantage of the early bird goodies. The Store would be selling Apple Computers, Digital Devices like iPod and the Softwares and employees around 140 people 2 of whom are from the states. Reports claim they took in around 4000 applications for the jobs in the store!
Apple is planning to open two more stores by next year at Birmingham and east of London. The main attitude of the Stores remains Californian and Apple wants it to iPod the consumer’s life! Whatever that means…
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[...] nt Street in London’s West End shopping district Saturday, November 20 at 10:00 a.m. The Apple Store® Regent Street will offer the first opportunity to experience Apple’s unique ret [...]
[...] nt Street in London’s West End shopping district Saturday, November 20 at 10:00 a.m. The Apple Store® Regent Street will offer the first opportunity to experience Apple’s unique ret [...]