BBC to get into social networking concepts with some of their sites
Brands, Internet, Networks January 13th, 2007
BBC to get into social networking concepts with some of their sites
The UK based media giant BBC has said that they would enhance its online presence by providing social networking sites based on its most popular brands.
Their automotive channel Top Gear is going to be one of these brands to get social networking features.
They are inspired by the growing popularity of social networking services including MySpace.com and FaceBook to enhance their services to get more feedback from their subscribers and visitors.
The company said that there is no definite timeline for launching these new features but they should have something out for their users in the coming years.
A BBC representative said: “The teen part of this (trend) might have reached capacity, but there might be other communities that we could explore given the brand and our existing online presence. If appropriate social networking opportunities arise, then we would look at them very seriously, because it’s a growing area of business that we’re not particularly in at the moment. It seems to be the way that Web sites are developing.”
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