AT&T Unity: AT&T offering a special scheme for customers paying at least $110 a month

AT&T Unity: AT&T offering a special scheme for customers paying at least $110 a month

AT&T Inc. has said in a statement that they are launching a new offer for their subscribers who pay at least $110 a month. These customers would be able to make unlimited calls between their mobile and home phones.

The company aims to stop their customers from moving to rival companies.

This new scheme has been named AT&T Unity and it is being offered as a value added service to customers who pay for both the $50 a month unlimited local and long-distance calling plan for their home or business and the $59.99 a month unlimited wireless plan.

Ralph de la Vega, president of AT&T’s regional wireline business said in a statement on this new scheme: “You can take it to the bank that churn is lower, that customers are happier.”

Forrester Research analyst Charles Golvin had this to say on this new offer: “Because they have such a large footprint, the value proposition to a customer is greater, but I think it’s only a certain segment to whom this will be really compelling.”