Steve Jobs wants the media companies to drop DRM

Steve Jobs wants the media companies to drop DRM

Apple Inc. CEO Steve Jobs has wrote in an open letter to the people that they should lobby the big four music companies, Universal, EMI, Sony BMG, and Warner to eliminate DRM for music downloads.

Jobs said that DRM has never worked and will not be able to stop digital piracy.

Most digital stores sell music and videos loaded with DRM technology to prevent illegal duplication. However, most of the times this technology makes it harder for the customer to use the content for personal use.

Apple locks the iTunes store to their own iPod digital music player. Similarly, Microsoft has locked their Zune player to the music purchased from the Zune Marketplace.

Jobs further said that they are left with no other option but to comply with the requirements of the music companies to sell music loaded with DRM.

However, he added that Apple would embrace a DRM free world where, “any player can play music purchased from any store, and any store can sell music which is playable on all players “, in a heartbeat”.