ESPN relaunching their Mobile ESPN cellphone service

ESPN has announced their plans to relaunch their cell phone service through Verizon Wireless. The company would be delivering feed of sports scores, news and video highlights through Verizon Wireless.

The two companies have signed on a multiyear agreement which gives Verizon exclusive U.S. rights to offer the Mobile ESPN application on its V Cast phones.

ESPN added in its statement that Verizon is also planning to launch a broadcast TV service for cell phones which would feature an ESPN channel with sports programming.

They would be delivering this additional service over the MediaFLO network powered by technology supplied by Qualcomm.

A Verizon representative said in a statement: “Not all people with V Cast-capable handsets use V Cast. We expect ESPN will drive additional adoption.”