Omnifone MusicStation: Apple iTunes challenger

Omnifone MusicStation: Apple iTunes challenger

Omnifone, a British mobile music company has launched a new music download service which is specially designed for owners of music playing capable mobile phones.

This could become a potential challenger for the Apple iTunes service if Apple indeed allows iPhone owners to buy and download songs on the move.

The company said in a statement that this newly launched service will be an “all you can eat” service that will enable users to download new songs from dozens of major music labels for a weekly cost starting at 1.99 pounds.

Omnifone Chief Executive Rob Lewis added: “The launch of MusicStation heralds the next generation mobile music experience for the hundreds of millions of mobile phone subscribers worldwide who want a simple, easy-to-use digital music experience. MusicStation will give users of any music-capable mobile phone the ability to legally access, download and enjoy an unlimited amount of music, from a global music catalog supported by the music industry, all for a small weekly fee, wherever they are.”

The company added that have already signed partnerships with 23 mobile network operators with a customer base of 690 million subscribers in 40 countries. Anders Jensen, Telenor’s chief marketing officer had this to say: “As one of the first Omnifone partners to launch the MusicStation all you can eat service, Telenor has reinforced its commitment to deliver cutting edge innovative services to its mobile subscribers across Sweden.”

Lewis further said: “We will ensure the vast majority of Europeans have the freedom to choose MusicStation by the time iPhone arrives in Europe. We will give consumers the choice they deserve.”